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June 07, 2009


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Once again - great blog post. You made a very important point in this blog posts in that marketing is not simply about pushing a product or brand out but work as a change agent within the organization. It's also marketing to your constituents (internal) as well as external. I think @chewitt has a great blog name (whatdoesmarketingreallydo.com) and that speaks to how the organization views marketing and the role of marketing. These points really highlight the critical role marketing plays in the organization when it comes to building a culture and fostering that, creating a cohesive brand and market awareness, generating demand for the company's products and services as well as educating the broader community on industry trends and challenges.

Thanks for your comments Cindy.

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