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January 03, 2009


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It would be interesting to understand the decision-making in this one. It is a classic case of a marketing campaign with both a brand-building (Hyundai as a company that understands the avverage consumer's plight), and a call to action (the offer) component. Analyze the offer in too much detail and you could get very gun shy about the campaign (huge risk), but the brand aspects of the campaign will be huge for them.

It would be interesting to know whether this type of campaign was considered and rejected by any of the big 3.

Good question Steve

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