Interesting presentation by Francois Gossieaux,and Ed Moran.
Details the fundamental changes taking shape in marketing approaches, under of the context of marketing 1.0 vs 2.0. Francois has also started an online marketing community (of which I am a member), that you may find of interest. It is called “Marketing 2.0” . Nuff Said.
This is an OK presentation of SM..but like most I've seen it talks to itself. Marketing people who need to be informed about SM will just be confused by the information about it.
Posted by: Scott Zosel | November 20, 2008 at 07:57 PM