In the days of hype, and circumstance there are far too many marketers who jump from one tactic/fad to the next in search of the holy grail, assuming they can even define what the holy grail of marketing is. From driving sales through social media to trying to create the next viral video for $5, the marketing graveyard is littered with these failed attempts.
Few fail to realize that principles of marketing haven’t changed at all, and that knowing your audience, their challengesand needs, ensuring a strong and honest brand experience, and focusing on your solution’s benefits and problem solving ability has far too often been lost in this growing sea of hype that is accelerating at light speed these days.
I came across this promotional video for the John St. agency, that did such a great job of showing how there really is no one magical marketing tactic today. Today we now live in a world of multi-channel communication, and the trick really is to understand how and where our customers/ prospects would like to engage with us and ensure we are in those places.
It really doesn’t matter if it’s social, online, or offline. What matters is that we are where our customers are and engaging with them. A poignant message in today’s faster than light speed changing environment.
Although, I do wish they would have given me some embed code so I could more easily syndicate it.