According to recent research by eMarketer more companies will start blogging to support their marketing efforts with 43% of all US companies expected to have some form of blog in use for marketing by 2012.
What’s still amazing to me is the number of B2B companies that do not blog and those who start their foray into social media with Facebook or Twitter as their primary focus/goal.
I have always held that the "blog" is the best form of social media in which to start conversing with your audience, and sharing your ideas. A good company blog gives you immediate SEO and thought leadership awareness and if coordinated within your PR & Communications processes and agency partners you will see your business and vertical media coverage rise significantly.
The reason for this is that the model of journalism is basically that of independent blogs by former journalists and analysts. These folks are always looking or for ready-to-wear content, and if you provide them that content at the right time your message will usually be posted verbatim within the context of their article.
Want to enter social media? Start with a great blog. Nuff Said.