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October 23, 2008

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Excellent post. The difference with online now vs. 2001 is that a much greater percentage of the population has access to broadband, so I doubt we'll see a real crash like we did back then. Also, social media allows marketers to deepen the relationship and utilize word of mouth more than ever before. WOM has always been extremely important. With social media, it's infinitely more powerful.

Good article. Key is to focus on exisitng customers where you can close more sales faster with higher probabilty and less cost. Also the list ranks some of the least expensive alternatives highly. No surprise in tough times.

Chris Kocher
Managing Director
kocher@greyheron.com

Great Points. As an advocate for Social Networking, the traffic growth in this area is huge, this article http://www.web-strategist.com/blog/2008/05/05/social-network-spending-to-increase/ has some interesting statistics.
With that growth comes cost effective technology solutions to infiltrate these diverse social networks. Well worth the effort to consider this next social wave to build contacts and hopefully sales.

Not only in recession period, the listed strategies are the effective means of marketing. Its great to know that Blogging had 2nd place and video sharing at last position is somehow disappointing.

www.bizblogged.com - Finance blog, Finance, Economics, Corporate Finance, Personal Finance, Investing and Marketing

Good enough post that I twittered the link. Thanks.

Shel Horowitz, author of five marketing books and blogger since 2004

Good stuff! I recently wrote about the importance of getting the most about of your current assets in an article called 7 Strategies for B2B Marketing during a Recession. Like your #1, my top two are "maximize the value of every lead" and "focus on your house list".

http://blog.marketo.com/blog/2008/06/7-strategies-fo.html

Hear Hear!
Its sad to think that it takes such a serious change to the economy for a lot of us actually really think about what works, and what's good enough and what's an absolute necessity. (I count myself in that number).

I've got to say though I'm surprised that Stay with Sales is so low down the list. Its, IMHO, the combination of working with the sales team, and having them deliver a lot of the other items (social networking, blogging etc) that drives the results.

Sarah

HI Sarah

There is no rank order to the list. To your point staying intune with sales is very important.

Thanks for your comment

i like these ideas because they remind of us that we should be doing these all of the time, no matter the economic climate.

in a recent survey we conducted, 72% of marketers will spend same or more in 2009. Not surprising is that most marketers will be increasing online advertising spend. However, many said they have found making online advertising payoff a challenge. While many traditional offline media will get less of these marketers’ money next year, direct mail seems to be holding its own.

Does this match your plans for 2009?

From small consulting companies to the country’s #1 retailer, marketing decision makers shared their plans for 2009 in our online survey. Download your copy of the complete survey results: http://www.brightworksinteractive.com/marketing-survey.html.

all the best to you all in the new year.

I was just looking around for material on internet marketing and stumbled on your post. Nice post. I’m still looking for materials for my research.

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