A Map To The Ever Changing World of Social Media

The world of social media marketing is filled with jargon laden, fast speaking techno socialites who utter the newest social media website as if you are a complete idiot if you haven’t heard of it.

Social media sites, and services are multiplying faster than a heard of rabbits with more added each day. For those of us that have to focus on delivering actionable results to a demanding set of stakeholders the landscape of social media, and how it could or should be leveraged in your marketing programs is a dynamic environment to say the least.

I’ve always liked to have a map of this dynamic landscape to better understand the tools, communities and channels when building a social media strategy. Brian Solis who is a Principal of FutureWorks, and Jesse Thomas of JESS3 worked together to create a new graphic that does an excellent job in helping to put into context the multitude of social media tools and communities. It’s called the Conversation Prisim.

It’s a great resource for the pragmatic marketer. Nuff Said.